After completing the feasibility studies in Phase 0, the project enters a creative and visual stage: Phase 1 – Conceptual Design. This is where ideas begin to take form and the architectural identity of the project starts to emerge.
What is the Purpose of Phase 1?
The main goal of this phase is to transform analytical findings and client requirements into tangible design ideas. These ideas are expressed through initial drawings, massing studies, spatial diagrams, and visual representations.
Key Components of Phase 1
1. Detailed Needs Analysis
Reviewing insights from Phase 0
Translating client requirements into spatial and functional elements
Determining the type, size, layout, and hierarchy of spaces
2. Technical & Regulatory Research
Studying relevant building codes, zoning laws, and design standards
Exploring material options, climate-responsive strategies, and construction methods
3. Site Strategy & Layout Planning
Selecting the optimal location on-site for building placement
Evaluating views, solar access, wind flow, and circulation
Creating preliminary site and massing diagrams
4. Initial Design Development
Drafting schematic floor plans, elevations, and sections
Developing the architectural concept and visual language
Exploring basic structural ideas and material choices
5. Client Review and Feedback
Presenting conceptual design options to the client
Receiving feedback, identifying preferred solutions, and refining the design
Preparing for the transition to the detailed design phase
Summary
Phase 1 is the creative heart of the design process. While the ideas may still be flexible and evolving, this phase defines the vision of the project and sets the direction for further development. Close collaboration with the client is essential to ensure that the design aligns with their expectations and goals.